Live MB Music recording artiste, Jay Prince, is busy promoting his latest single, 'Fi Mama', in the streets.
The song is a stirring tribute to mothers everywhere who oftentimes are sole breadwinners for their struggling families.
"This is an important song for me, and I feel great that the response has been incredible so far. Mi do an interview on RJR, and the people Dem love it," Jay Prince said.
He will be releasing a video, directed by Ramon Lindsay, for the project this week.
"We premiered the song in Kingston at Nipples Tuesday, while a couple of selectors have been playing it in the rural areas. Sala Hype told me he dropped it in St Elizabeth a few days ago, right after a big Octane song, and it wheel up about seven times," Jay Prince said.
The song is distributed by Hapilos 21st Digital Distribution.
The 21-year-old, who once pushed a handcart to support himself in downtown Kingston, first captivated the imagination of the public with Concrete Jungle.
That song spoke of inhumane conditions of the inner city that have created a generation of bloody gun violence, broken families and shattered dreams. He has continued down that path with singles such as My Life and Eternal Love, which went number-one on HYPE TV's VTX chart.
Jay Prince will be releasing Ride Or Die Empress (Shotgun) within the next couple weeks.
"With my new management team, Live MB Music, I am confident that I can carve out a place in the industry this year," he said.
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